I've seen several responses—either in community threads or indirectly—suggesting that you
have no control over the types of ads shown in the game, since they’re served by external ad networks. I’d like to respectfully challenge that assertion from a technical and operational standpoint.
Most mobile games—including DomiNations—integrate ad mediation platforms such as AdMob, Unity Ads, ironSource, or others. These platforms offer well-documented tools that allow publishers to:
- Block specific content categories (e.g. violence, gambling, political ads),
- Exclude individual advertisers or competing apps (e.g. specific titles like “Royal Match”),
- Set age-appropriate content restrictions,
- Manually review and block specific ad creatives (e.g. via Unity's Ad Review Center).
In addition, platform-level policies from Apple and Google (e.g. App Store and Play Store guidelines) mandate that ad content must align with the app’s age rating and content guidelines—further reinforcing the publisher's responsibility.
So my concrete question is:
How do you reconcile the claim that you
have no control over which ads are shown, given the technical and contractual mechanisms made available by leading ad networks?
It would be helpful and appreciated if you could clarify your current approach to ad quality control—and whether these tools are actively used, partially used, or consciously not used.
Thanks in advance for your insights.